Established in 1978, DADA Surfactant is one of Pakistan’s leading manufacturers of surfactants, detergent chemicals, and cleaning solutions. For nearly five decades, we have remained committed to innovation, quality, and customer satisfaction, making us a trusted partner for industries and consumers alike.

Our journey began with DADA Soap, a brand that earned the confidence of generations of Pakistani families through its dependable quality. Building on this success, we introduced Burk Detergent Powder, recognized as Pakistan’s first detergent powder, reinforcing our position as a pioneer in the country’s detergent industry.

Today, DADA Surfactant offers a comprehensive portfolio of products serving the Industrial, Home Care, Personal Care, and Fabric Care sectors.

Our industrial range includes LABSA 96%, LABSA 90%, and SLES, which are widely used by manufacturers of detergents and cleaning products. Our finished product portfolio includes Dishwash Liquid, Floor Wash, Phenyl, Glass Cleaner, Toilet Cleaner, Hand Wash, Hand Sanitizer, Shampoo, Face Wash, Detergent Powder, and Liquid Detergent.

Our modern manufacturing facilities, advanced production technologies, and experienced workforce enable us to consistently deliver products that meet national and international quality standards. Every product undergoes rigorous testing through our dedicated Quality Assurance (QA) and Quality Control (QC) departments to ensure superior quality, safety, and performance.

Our Mission

To develop and manufacture high-quality surfactants and cleaning solutions that create value for our customers through innovation, consistent quality, and exceptional service.

Our Vision

To be Pakistan’s most trusted manufacturer of surfactants and cleaning products while expanding our presence in international markets through sustainable growth, technological advancement, and manufacturing excellence.

Our Core Values

Quality Excellence

Integrity

Innovation

Customer Satisfaction

Reliability

Sustainability

Teamwork

Continuous Improvement

Manufacturing Excellence

Our state-of-the-art manufacturing facilities and modern laboratories enable us to produce world-class surfactants and cleaning products with efficiency, consistency, and strict quality control.

Quality Commitment

Quality is the foundation of everything we do. From raw material selection to final product inspection, every stage of our manufacturing process is carefully monitored to ensure that our customers receive products they can trust.

Nearly Five Decades of Excellence

With over 48 years of experience, DADA Surfactant continues to build on its proud heritage while embracing innovation for the future. Our commitment to quality, customer satisfaction, and continuous improvement has made us one of Pakistan’s most respected names in the surfactant and detergent industry.